DAS Consultants sets up six connected systems for orthodontic practices: HIPAA-compliant AI chat that answers parent questions and books complimentary consultations 24/7, AI search and local SEO for braces and clear aligner searches, review requests at treatment milestones, automated retainer-check recall and consultation follow-up, and a website that makes the first visit easy to book.
What orthodontics patients ask before they book
These are the questions that decide whether a patient calls your practice or the next one. Every system below is built to answer them.
- Which orthodontist near me offers a free consultation?
- Braces or clear aligners: which orthodontists offer both?
- What age should my child have a first orthodontic visit?
- Does my dental insurance cover braces?
- Do orthodontists offer payment plans?
- Can adults get braces or aligners at an orthodontist?
- What is Phase 1 orthodontic treatment for kids?
- How often will we need appointments during treatment?
Will ChatGPT recommend my practice when a parent asks about braces?
It can, if your site states clearly what you treat, who you treat and how the first visit works. AI tools now shape the choice of provider: among patients who searched for a doctor in the past year, 36% cited AI tools like ChatGPT and Claude as an influence[1].
DAS writes pages and FAQ answers for the questions parents and adults ask, covering braces, clear aligners, Phase 1 interceptive treatment, adult orthodontics and what happens at a complimentary consultation, and marks them up so AI assistants can cite them. See the AI search visibility (GEO and AEO) page and the guide to getting a practice cited by ChatGPT.
- Separate pages for braces, aligners, Phase 1 and adult treatment
- Orthodontist credentials and specialty training stated plainly
- Consultation and payment-plan questions answered without prices
Can AI chat book consultations for parents who research at night?
Yes. Parents usually look into orthodontics after work and after the kids are in bed, when the office is closed. A HIPAA-compliant AI chat answers their questions about insurance, payment plans, appointment frequency and the consultation itself, then books the consultation 24/7.
It hands warm leads to your treatment coordinator with what the parent asked, so the follow-up call starts where the conversation left off. It does not give clinical advice or recommend a treatment. See the AI patient chat page.
- Consultation booking for parents and adult patients
- Inquiry details passed to the treatment coordinator
- Answers on insurance and payment options from your own policy
How do I rank in Google Maps for "orthodontist near me"?
Use the orthodontist category on a complete Google Business Profile and keep your details consistent across directories. According to Google, customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile[2].
For orthodontics that means listing braces, clear aligners and consultations as services, adding photos of the office and team, posting about consultation availability, and giving each office its own location page. Dentist referrals help, but so does showing up for parents in nearby school districts. The method is on the local SEO and Google Business Profile page.
When should an orthodontic practice ask for reviews?
Ask at a mid-treatment milestone and again when braces come off or aligner treatment ends, and send the request to the parent or guardian for minors. With 97% of consumers leaning on reviews to guide their decisions[3], a long treatment cycle is a chance to collect two honest reviews per family instead of one.
DAS automates the request from your treatment milestones and helps you reply without confirming anyone is a patient. 89% of consumers expect a business to respond to their reviews[4]. See the reviews and reputation page.
- Debond day and milestone requests, sent to the parent for minors
- Replies that never mention treatment or a child's name
- Low-rating alerts routed to the office manager
How do I keep patients on track through treatment and retention?
Remind every patient before every adjustment and every retainer check, and follow up on consultations that did not start. Orthodontic treatment runs for months, so a missed adjustment pushes the whole plan back, and patients in retention are easy to lose once braces come off.
DAS sets up text reminders, retention-check recall that starts two weeks before each check in the orthodontist's retention plan, follow-ups for observation patients who are waiting to begin, and outreach to consultations that never scheduled a start. 69% of patients want to reschedule online without calling the office[5]. See the patient recall and reactivation page.
What should an orthodontic website show to get a consultation booked?
It should explain the complimentary consultation, show the orthodontist and the office, and let a parent book it from a phone. For 73% of consumers, their most recent local business search started on a mobile phone[6], and 17% of patients said the inability to book online would strongly push them to switch doctors[7].
DAS builds orthodontic websites with a clear consultation path, treatment pages for children, teens and adults, insurance and payment-plan information without prices, and real smile photos supplied by the practice. See the practice websites page.
- Book a consultation visible on every page
- What to expect at the first visit, step by step
- Fast, mobile-first and accessible
What makes marketing an orthodontic practice different?
Orthodontics is marketed to the person who pays and decides, often a parent, and it turns on one conversion: the complimentary consultation becoming a treatment start. After that, the practice sees the patient for many months, so retention and reputation matter more than one-time acquisition.
- Parents decide for children and teens, and research on their own time
- The treatment coordinator owns the path from consultation to start
- Adult patients compare clear aligners from orthodontists and dentists
- Observation and Phase 1 patients may wait months before the next step
- Retainer checks and siblings keep a family connected to the practice
| Moment | DAS system |
|---|---|
| Parent searches for an orthodontist | AI search and local SEO |
| Parent asks questions at night | AI patient chat |
| Consultation booked but no start | Patient outreach |
| Mid-treatment and debond day | Reviews |
| Retainer checks | Retention recall |
Frequently asked questions
Do you work with orthodontic practices or only general dentists?
DAS works with independent orthodontic practices as well as general dental offices, and every DAS service applies to orthodontics. The setup is built around consultations, treatment coordinators and long treatment cycles. Dental practices have their own dental marketing page.
Can the AI chat talk to parents about a child's treatment?
It answers general questions about how your practice works, such as consultations, scheduling, insurance and payment options, and books the visit. It does not give clinical advice or say whether a child needs treatment; that is for the orthodontist at the consultation. The chat is HIPAA-compliant.
Will this connect to my orthodontic practice management software?
DAS connects reminders, recall and booking to your practice management software and scheduling data where the system allows it. We confirm what can connect during the free audit.
How do you handle reviews for patients who are minors?
Review requests go to the parent or guardian, not the child. Replies never confirm that someone is a patient or mention a child or their treatment.
Can you guarantee more treatment starts?
No. DAS does not guarantee rankings, starts or patient numbers. We build the systems that help more families find you, book a consultation and stay on schedule, and we report what changes.
How do I get started?
Request a free audit to see if your practice is a good fit. DAS reviews your Google and AI search presence, how consultation inquiries are handled and how retention patients are followed up. Contact DAS to request it.
Sources
- rater8 2026 Patient Choice Report (2026)
- Google Business Profile Help (2026)
- BrightLocal Local Consumer Review Survey 2026 (2026)
- BrightLocal Local Consumer Review Survey 2026 (2026)
- Tebra 2026 State of No-Shows Report (2026)
- BrightLocal Consumer Search Behavior Survey 2026 (2026)
- Tebra, How patients choose and drop doctors (2026 survey) (2026)